"RMS is actually a product I look forward to putting on! Thanks!"
-Michael - Arlington, VA
"Only sunscreen that is not greasy to the touch, it sinks right into
the skin for a comfortable feel"
-Katherine - Littleton, CO
"Best sunscreen I have ever used... I like the smooth, velvety feeling
rather than a greasy feeling after use"
-Clyde - New Albany, OH
"I use the sunscreen as my whole body moisture lotion. The only kind
that does not irritate my skin"
-Carrol - Northglenn, CO
Our mission is to provide the highest quality sun protection products available,
in easy-to-use, convenient packaging. Through education and marketing, Rocky
Mountain Sunscreen is advancing skin protection for the purpose of helping people
maintain healthy skin throughout their life.
In 1989, on a bright, sunny day in Keystone, Colorado, David Erickson, a supplier
to ski resorts and national parks since 1982, conceived Rocky Mountain Sunscreen.
As he worked with his retailers high in the Rocky Mountains, he noticed skiers
that were sun burning and demanding a sunscreen that would work in high altitude.
Erickson identified what he felt was an un-addressed market and decided to launch
Rocky Mountain Sunscreen. With an existing customer base, he interviewed three
different chemists to help build his formula. Erickson partnered with the one
that was most knowledgeable about UV exposure and was personally dealing with
skin cancer. Following three years of research and development, the first bottle
of Rocky Mountain Sunscreen was shipped in December 1992.
The fruit of Erickson's labor is an elite, broad spectrum sun protection product
that is greaseless, very water resistant (80 minutes), PABA and fragrance free.
Fortified with aloe and antioxidants, the sunscreen is formulated as a daily
moisturizer - safe for daily use on the face and under women's makeup. The unique
bonding base formula works by interlocking with the top epidural layer of the
skin unlike wax based and film based sunscreens. Bonding base sunscreens will
not clog the pores and allow the body to breathe and sweat. All Rocky Mountain
Sunscreen products meet or exceed every current FDA standard.
Rocky Mountain Sunscreen supports local education events and programs that focus
on skin cancer prevention and awareness. David Erickson currently sits on the
Skin Cancer Task Force for the Colorado Cancer Coalition (www.coloradocancercoalition.org). He meets monthly with researchers
from the University of Colorado Health Science Center, dermatologists, educational
resource executives, and health professionals with the single goal of reducing
skin cancer within the State of Colorado and in the Rocky Mountain area. With
funds granted from the CDC, this dynamic group created www.sunsafecolorado.org, a website for the citizens, outdoor
workers, and children of Colorado. For additional information on the Skin Cancer
Task Force effort, please call 1-888-356-8899 or click here for an informational handout.
The FDA is in the process of reviewing the current standards for measuring Ultra
Violet radiation. There will be changes made over the next 10 years in the sunscreen
industry. However, in today's information age of internet technology and blogs,
any individual can freely comment on any topic to promote his or her private
concerns and profit motive. Nadim A. Shaath, PhD. and President of Alpha Research
and Development put it best by stating: "Blogging has given voice to an unheard
consumer with such a force as to weigh the online discussion toward the participants
with the most internet savvy rather than privileging those with the most accurate
information. With the increased online banter, legitimate warnings must be issued
regarding the validity of information on the web" (SPF: Sun Protection Facts or Fictions?). As a consumer, do
you trust advice from credible, respected, and knowledgable sources, such as
the FDA, or blogs and activist groups with questionable credibility and motives.
The future of Rocky Mountain Sunscreen is bright as small, niche companies are
able to respond to emerging and changing markets. But it is important to note
that RMS will always move with caution to insure the safety and well being of
our customers. For almost 20 years, Rocky Mountain Sunscreen has been dedicated
to providing the best in sun protection products. We will continue to do so,
but at a measured pace as the FDA initiates and identifies the changes in measuring
ultra violet radiation. Our customers are our most important asset and we will
continue to serve their needs with only top quality, thoroughly tested sun protection