Our mission is to provide the highest quality sun protection
products available, in easy-to-use, convenient packaging. Through education and marketing, Rocky Mountain Sunscreen is advancing skin protection
for the purpose of helping people maintain healthy skin throughout their life.
In 1989, on a bright, sunny day in Keystone, Colorado, David Erickson, a supplier to ski resorts and national parks since 1982, conceived
Rocky Mountain Sunscreen. As he worked with his retailers high in the Rocky Mountains, he noticed skiers that were sun burning and demanding
a sunscreen that would work in high altitude. Erickson identified what he felt was an un-addressed market and decided to launch Rocky Mountain
Sunscreen. With an existing customer base, he interviewed three different chemists to help build his formula. Erickson partnered with the one
that was most knowledgeable about UV exposure and was personally dealing with skin cancer. Following three years of research and development,
the first bottle of Rocky Mountain Sunscreen was shipped in December 1992.
The fruit of Erickson's labor is an elite, broad spectrum
sun protection product that is greaseless, very water resistant (80 minutes), PABA and fragrance free. Fortified with aloe and antioxidants,
the sunscreen is formulated as a daily moisturizer—safe for daily use on the face and under women's makeup. Unlike wax and film-based
sunscreens, our bonding base formula works by interlocking with the top epidural layer of the skin. Bonding base sunscreens will not clog the pores
and allow the body to breathe and sweat. All Rocky Mountain Sunscreen products meet or exceed every current FDA standard.
Rocky Mountain Sunscreen supports local education events and programs that focus on skin cancer prevention and awareness. David Erickson
currently sits on the Skin Cancer Task Force for the Colorado Cancer Coalition.
He meets monthly with researchers from the University of Colorado Health Science Center, dermatologists, educational resource executives, and
health professionals with the single goal of reducing skin cancer within the State of Colorado and beyond. With funds granted from the CDC,
this dynamic group created a website called SunsafeColorado.org
for the citizens, outdoor
workers, and children of Colorado. For additional information on the Skin Cancer
Task Force effort, please call 1-888-356-8899.
The FDA is in the process of reviewing the current standards for measuring Ultra
Violet radiation. There will be changes made over the next 10 years in the sunscreen
industry. However, in today's information age of internet technology and blogs,
any individual can freely comment on any topic to promote his or her private
concerns and profit motive. Nadim A. Shaath, PhD. and President of Alpha Research
and Development put it best by stating: "Blogging has given voice to an unheard
consumer with such a force as to weigh the online discussion toward the participants
with the most internet savvy rather than privileging those with the most accurate
information. With the increased online banter, legitimate warnings must be issued
regarding the validity of information on the web"
As a consumer, do
you trust advice from credible, respected, and knowledgable sources, such as
the FDA, or blogs and activist groups with questionable credibility and motives?
The future of Rocky Mountain Sunscreen is bright. Because as a small, niche company, we are able to quickly respond to emerging and changing markets.
But it is important to note that RMS will always move with caution to insure the safety and well being of our customers. For almost 20 years,
Rocky Mountain Sunscreen has been dedicated to providing the best in sun protection products. We will continue to do so, but at a measured pace
as the FDA initiates and identifies the changes in measuring ultra violet radiation. Our customers are our most important asset and we will continue
to serve their needs with only top quality, thoroughly tested sun protection products.