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Press Release April
29, 2011
  
Cover up, wear sunscreen, hats and
sunglasses to help reduce sun exposure
Contacts
Elise Oberliesen, Public Relations
Director, Big Mountain Media, LLC
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Dr. Robert Dellavalle, Chief of the Dermatology Service, Denver VA Medical
Center
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Rachel Burnett, Vice Chair, Colorado Cancer Coalition,
Skin Cancer Task Force
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GOLDEN,
COLORADO—May marks Melanoma Awareness Month and that why it’s important to take
notice of your sun safety practices and beef up on skin cancer prevention
tactics. Each year about 120,000 new cases of melanoma, the deadliest form of
skin cancer are reported in Americans each year, says a report from the American Skin Cancer Foundation. So, to help people learn easy ways to stay safe in the sun, the Colorado
Cancer Coalition and its Skin
Cancer Task Force members and volunteers are working hard to remind everyone
how easy it is to practice sun safety.
The best way to prevent skin cancer is the obvious one.
Stay out of the sun. “People often do not realize that sunscreen is a sun
protection last resort--to be used when you cannot avoid the mid-day sun or use
clothing and hats to protect your skin,” says Chief of the Dermatology Service, Dr.
Robert Dellavalle, MD, Denver VA Medical Center.
But when outdoor activities like mountain
biking, hiking or walking beckon for some Mother Nature time, the next best
line of defense—wear the sunscreen.
Sunscreen
Tips
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Use a broad spectrum sunscreen for UVA and
UVB rays, to prevent aging and burning
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Apply sunscreen evenly and about every two hours
for increased protection
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Reach
for long sleeves if skin turns pink
To
help Coloradoans stay safe while outdoors, Rocky Mountain Sunscreen will be donating a gallon-sized jug of sunscreen at events like National Get Outdoors Day, June 11, in Denver City Park, from 9 a.m. to 3:30 p.m.
Consider skin as UV gas tanks, absorbing
sunlight. Everyone is born with a unique sized gas tank. UV exposure fills that
tank over a lifetime of outdoor activity. When the tank is full, there’s
increased risk for skin irritation and skin cancer, says Rocky Mountain Sunscreen President and Skin Cancer Task Force member
Dave Erickson.
“Our goal is to slow this cumulative lifetime
UV exposure with proper sun protection techniques including wide brimmed
headwear, UV protective eyewear, apparel and sunscreen – especially for our
children as we know a lot more today than we did in years past,” Erickson says.
Wondering if
sunscreen helps prevent skin cancer? According to research published in the Journal
of Clinical Oncology, the answer
is yes. “A 2010 randomized trial in Australia has shown that routine sunscreen
use does prevent melanoma,” Dellavalle says.
With regular UV protection, some medical experts say it can
reduce skin cancer risk significantly. And it’s not that hard to do, says Colorado Skin
Cancer Task Force Chair Mary Buller. One easy tip, let your clothes protect you. “Clothing can be a
convenient and effective sunscreen. It blocks UVA and UVB. It doesn't wash or
wear off, so its protection can last all day,” Buller
says. But don’t stop there. Wear hats with a tightly woven construction. Ladies
can reach for 3 to 4 inch brimmed hats to help shield
the face and neck. Guys can do the same. Simple steps like these help reduce
direct UV exposure by as much as 50 percent, says Buller.
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